Monday, July 29, 2013



Kmart knows how to communicate with kids in its latest ad that features a group of kid rappers called Da Rich Kidzz. Da Rich Kidzz, are a group of kid rappers from Minneapolis ranging in age from 10 - 13 years old, who have teamed up with Kmart and Shop Your Way to make a hip-hop music video all about riding their school bus back-to-school in style.

See more of the great work ad agency Draftfcb has been doing for Kmart lately, including the "Ship my Pants" and "Big Gas Savings" commercials here and here, and if you haven't seen Kmart's Yo Mama Joke's ad yet it's worth the view here.

Credits:
Creative Advertising Agency: Draftfcb, Chicago
Music: "My Limo" was rritten by Big Wiggles and Da Rich Kidzz

46 comments :

  1. I need to get out of this country

    ReplyDelete
    Replies
    1. Lol why? Because kids are rapping about going back to school?

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    2. It's no "Hot Cheetos and Takis" but it'll do.

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    3. Don't let kmart run you out of your country.

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    4. Please do... HURRY!!

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  2. Maybe it's just me but I can't understand a word they say besides the hook about their school bus being their limo. I hear the commercial several times a day and I just can't make out the words.

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  3. I feel that Kmart, the ad agency, and the author of this spot have all "missed the bus" My kids, and my nieces and nephews all laugh at or groan about when this commercial comes on. My 13 year old son even said "I'm not watching any more live TV until they stop playing this. I'll just fast forward through it!" (Talking about our DVR)

    ReplyDelete
    Replies
    1. but you remembered it, searched for it, and commented on it. You also associated it with Kmart.

      #effectiveadvertising

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  4. Seriously, we (my six-year-old daughter and I) hate this commercial with a thousand hates. It is just awful. I pause the TV when it comes on so that I can FF through it. It's embarrassing and degrading. I work in advertising in NYC, and I can't believe this made it through presentation after presentation. This could have been done in a way that was fun and lighthearted without being stereotypical.

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  5. I will now be boycotting nigger loving Kmart.

    ReplyDelete
    Replies
    1. I love how brave you are with your horrible comment as anonymous. I hope someone pings our ip address and comes to kick the shit out of you.

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    2. Fuck you and your pinging. Come kick my ass.

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    3. post your location

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    4. why don't you ask for KMART'S CEO location, racist. MA SCOO BUS IS MA LIMO! I gotta tell ya, after seeing this ad, I'm gonna be spending all my NIGGA dollas at KMART. Afta all, dey got da kids hooked up, yo. Dey gots da limo.

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  6. Why does it seem like every commercial has nigs in it now?

    ReplyDelete
    Replies
    1. because cracks are boring

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  7. This is a horrible commercial....Kids cute but seriously. A rap. Kids
    need to speak proper english not ebonics. No Kmart shoping for my family!

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    Replies
    1. Mr/Ms You do realize that white people created "ebonics"

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    2. Stop MESSING with those kids.They'er going back to school .Unlike some of your kids.

      Delete
  8. I'm glad walmart doesn't exist in Canada anymore so that I wouldn't have to boycott this nigger-loving faggotry.

    As if the majority of these niglets are going to graduate and move onto post-secondary education.

    Fucking niggers make my blood boil. What the fuck is kmart thinking running this ad? It's only going to encourage herds of EBT clutching apes to come and rob their stores.

    ReplyDelete
    Replies
    1. Sorry, Glad "kmart" doesn't exist in Canada"

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    2. Racist much? You sound like a miserable little person.

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    3. If you weren't such aPUSSY, you could say it to the EBT-clutchers' faces...

      Instead, you just ooze panty-waste on the innerwebs. LOL

      Delete
  9. First of all, it's hip hop, which is an art! It's a state of mind, a state of being which none of you understand. It's sad to see all of the ignorant comments made. In addition, there is slang within the lyrics, which doesn't necessarily mean it's ebonics. Lyrics are below, where do you see "ebonics" because all I see is slang? Furthermore, just because they rap in slang doesn't mean they aren't familiar with the English language. Quit being so judgmental folks. If you don't love or have an understanding for hip hop music, then of course you can't relate to the music!

    What up, y’all? It’s dem Kidzz again. Back with a new hit. Show y’all how to ride to school.
    You feel me? Unh….

    CHORUS
    My school bus is my limo
    My school bus is my limo
    I rule back to school with my cap on and my brim low
    Chauffer? You know, fer’ sho’
    Man, my school bus is my limo, ride

    Ride with me
    Ride with me

    [Nasir]
    Back to school in my limo
    And fly is how you catch me
    Gear so fresh
    Should have my own paparazzi

    Make your looks extra long
    ‘Cuz I’m a first rate stunner

    [Fly Guy]
    Going back to school strong
    With Shop Your Way this summer

    That’s how I roll jack, no need to roll back with a smile
    Ride wit me and my crew, in our Back to School style (because…)

    My school bus is my limo
    My school bus is my limo
    I rule back to school with my cap on and my brim low
    Chauffer? You know, fer’ sho’
    Man, my school bus is my limo (ride)

    Ride with me
    Ride with me

    [Frizzy Free]
    Got my hoodie for a Hami
    Hoodie for a Hami
    Hami’s Alex Hamilton
    Haterz, they can’t stand me

    Gettin’ mad props
    Every single day
    You could do the same
    Using Shop Your Way

    And when I’m walkin’ back from recess
    E’rebody know me
    ‘Cause my Hoodie cost a Hami
    And Hami is my Homey!

    [Ben on 10]
    Yea, it’s Ben10 rockin’ my
    Blue denim jeans
    Boy they so clean
    Fresh pair of shoes with my new jeans
    I like The color green
    Y’all know what I mean
    You could shop your way
    Once you step on the scene
    My school bus is my Limo
    My school bus is my limo
    My school bus is my limo
    For the year it’s just
    A rental Bow!

    Stop signs come out / Can’t no one pass
    Stop signs come out / Can’t no one pass
    Stop signs come out / Can’t no one pass
    My limo!

    My school bus is my limo
    My school bus is my limo
    I rule back to school with my cap on and my brim low
    Chauffer? You know, fer’ sho’
    Man, my school bus is my limo, ride

    Ride with me
    Ride with me

    [G-6]
    My limo is for kids, there ain’t no adults
    My limo is a bus. My locker is a vault
    It ain’t your fault, if over summer vacation
    You weren’t in Shop Your Way and got the wrong combination

    But I just go right
    Left, right click
    I just go right - left, right, click
    And then I go through all my brand new school supplies right quick
    Like
    Got a holda, Camo folders, with a matching pencil case
    Momma gave a, calculator, put a smile on my face

    My school bus is my limo
    My school bus is my limo
    I rule back to school with my cap on and my brim low
    Chauffer? You know, fer’ sho’
    Man, my school bus is my limo (ride)

    Ride with me
    Ride with me

    [Lady J]
    Now school let out, I’m ‘bout to bounce
    Need my yellow limo, to take me to my house
    And you think maybe, the first day be kind of wack jack
    Well ain’t no way B, ‘cause this baby she got backpack

    Brand new, my crew got their way of shoppin’
    Back to school with swag and ain’t nobody stoppin’

    Stop signs come out / Can’t no one pass
    Stop signs come out / Can’t no one pass
    Stop signs come out / Can’t no one pass
    My limo! [x2]

    ReplyDelete
    Replies
    1. This is art? THIS crap is stupid, designed to make money for the "artists", and to get a certain segment of the population to spend it's extra EBT and non-EBT dollars at Kmart and on the so-called artists. Art would be somewhat new or original. This AV feces is just a black cow with a bell that other mindless will mindlessly follow.

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    2. These kids are not talented and rap is not music. It is jungle bunny bullshit.

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    3. This rap is silly, but I have to admit, this line made me chuckle:

      ‘Cause my Hoodie cost a Hami(lton)
      And Hami is my Homey!

      LOL

      Delete
  10. these days it's great that there's a rap out there that doesn't glorify drugs, drinking, and treating women badly. but let's face it, this commercial is basically saying that rap is okay to listen to, kids. and rap is definitely not okay for kids to listen to. not anymore. sure, there are raps out there that actually talk about life and issues and positivity. but not any you'll hear on the radio.

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  11. But guys..This commercial is talking about clothes not rap or explicit stuff..

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  12. It still sounds like complete trash. Annoying ass song that is completely unnecessary for Kmart to promote their products. Pathetic and half-assed attempt at music.

    ReplyDelete
    Replies
    1. who are *you* to say it's unnecessary?

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  13. worst commercial ever , its degrading

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    Replies
    1. in what respect, Charlie?

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  14. There you have it, folks. Exhibit #27,649,082 of civilization at twilight.

    ReplyDelete
    Replies
    1. oh well. twilight happens to us all.

      Delete
  15. Wow! Burns are the most painful thing in the world, second to nothing! These poor people to be burned alive while
    conscious, unimaginable! My heart goes out to the families. And especially to those that survived and witnessed this!
    May God give them peace!!!!

    ReplyDelete
  16. They should have used this video.

    http://www.youtube.com/watch?v=DZ9nTLJfsfg#at=12

    ReplyDelete
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