Header AD

Kmart - "My School Bus Is My Limo" by Da Rich Kidzz



Kmart knows how to communicate with kids in its latest ad that features a group of kid rappers called Da Rich Kidzz. Da Rich Kidzz, are a group of kid rappers from Minneapolis ranging in age from 10 - 13 years old, who have teamed up with Kmart and Shop Your Way to make a hip-hop music video all about riding their school bus back-to-school in style.

See more of the great work ad agency Draftfcb has been doing for Kmart lately, including the "Ship my Pants" and "Big Gas Savings" commercials here and here, and if you haven't seen Kmart's Yo Mama Joke's ad yet it's worth the view here.

Credits:
Creative Advertising Agency: Draftfcb, Chicago
Music: "My Limo" was rritten by Big Wiggles and Da Rich Kidzz

Kmart - "My School Bus Is My Limo" by Da Rich Kidzz Kmart - "My School Bus Is My Limo" by Da Rich Kidzz Reviewed by Sylvia G on 7/29/2013 Rating: 5

51 comments

Anonymous said...

I need to get out of this country

DominiquePenderBey said...

Lol why? Because kids are rapping about going back to school?

Anonymous said...

It's no "Hot Cheetos and Takis" but it'll do.

Anonymous said...

Maybe it's just me but I can't understand a word they say besides the hook about their school bus being their limo. I hear the commercial several times a day and I just can't make out the words.

Anonymous said...

I feel that Kmart, the ad agency, and the author of this spot have all "missed the bus" My kids, and my nieces and nephews all laugh at or groan about when this commercial comes on. My 13 year old son even said "I'm not watching any more live TV until they stop playing this. I'll just fast forward through it!" (Talking about our DVR)

Anonymous said...

Seriously, we (my six-year-old daughter and I) hate this commercial with a thousand hates. It is just awful. I pause the TV when it comes on so that I can FF through it. It's embarrassing and degrading. I work in advertising in NYC, and I can't believe this made it through presentation after presentation. This could have been done in a way that was fun and lighthearted without being stereotypical.

Anonymous said...

I will now be boycotting nigger loving Kmart.

Anonymous said...

Why does it seem like every commercial has nigs in it now?

Anonymous said...

This is a horrible commercial....Kids cute but seriously. A rap. Kids
need to speak proper english not ebonics. No Kmart shoping for my family!

Anonymous said...

I love how brave you are with your horrible comment as anonymous. I hope someone pings our ip address and comes to kick the shit out of you.

Anonymous said...

I'm glad walmart doesn't exist in Canada anymore so that I wouldn't have to boycott this nigger-loving faggotry.

As if the majority of these niglets are going to graduate and move onto post-secondary education.

Fucking niggers make my blood boil. What the fuck is kmart thinking running this ad? It's only going to encourage herds of EBT clutching apes to come and rob their stores.

Anonymous said...

Sorry, Glad "kmart" doesn't exist in Canada"

Anonymous said...

First of all, it's hip hop, which is an art! It's a state of mind, a state of being which none of you understand. It's sad to see all of the ignorant comments made. In addition, there is slang within the lyrics, which doesn't necessarily mean it's ebonics. Lyrics are below, where do you see "ebonics" because all I see is slang? Furthermore, just because they rap in slang doesn't mean they aren't familiar with the English language. Quit being so judgmental folks. If you don't love or have an understanding for hip hop music, then of course you can't relate to the music!

What up, y’all? It’s dem Kidzz again. Back with a new hit. Show y’all how to ride to school.
You feel me? Unh….

CHORUS
My school bus is my limo
My school bus is my limo
I rule back to school with my cap on and my brim low
Chauffer? You know, fer’ sho’
Man, my school bus is my limo, ride

Ride with me
Ride with me

[Nasir]
Back to school in my limo
And fly is how you catch me
Gear so fresh
Should have my own paparazzi

Make your looks extra long
‘Cuz I’m a first rate stunner

[Fly Guy]
Going back to school strong
With Shop Your Way this summer

That’s how I roll jack, no need to roll back with a smile
Ride wit me and my crew, in our Back to School style (because…)

My school bus is my limo
My school bus is my limo
I rule back to school with my cap on and my brim low
Chauffer? You know, fer’ sho’
Man, my school bus is my limo (ride)

Ride with me
Ride with me

[Frizzy Free]
Got my hoodie for a Hami
Hoodie for a Hami
Hami’s Alex Hamilton
Haterz, they can’t stand me

Gettin’ mad props
Every single day
You could do the same
Using Shop Your Way

And when I’m walkin’ back from recess
E’rebody know me
‘Cause my Hoodie cost a Hami
And Hami is my Homey!

[Ben on 10]
Yea, it’s Ben10 rockin’ my
Blue denim jeans
Boy they so clean
Fresh pair of shoes with my new jeans
I like The color green
Y’all know what I mean
You could shop your way
Once you step on the scene
My school bus is my Limo
My school bus is my limo
My school bus is my limo
For the year it’s just
A rental Bow!

Stop signs come out / Can’t no one pass
Stop signs come out / Can’t no one pass
Stop signs come out / Can’t no one pass
My limo!

My school bus is my limo
My school bus is my limo
I rule back to school with my cap on and my brim low
Chauffer? You know, fer’ sho’
Man, my school bus is my limo, ride

Ride with me
Ride with me

[G-6]
My limo is for kids, there ain’t no adults
My limo is a bus. My locker is a vault
It ain’t your fault, if over summer vacation
You weren’t in Shop Your Way and got the wrong combination

But I just go right
Left, right click
I just go right - left, right, click
And then I go through all my brand new school supplies right quick
Like
Got a holda, Camo folders, with a matching pencil case
Momma gave a, calculator, put a smile on my face

My school bus is my limo
My school bus is my limo
I rule back to school with my cap on and my brim low
Chauffer? You know, fer’ sho’
Man, my school bus is my limo (ride)

Ride with me
Ride with me

[Lady J]
Now school let out, I’m ‘bout to bounce
Need my yellow limo, to take me to my house
And you think maybe, the first day be kind of wack jack
Well ain’t no way B, ‘cause this baby she got backpack

Brand new, my crew got their way of shoppin’
Back to school with swag and ain’t nobody stoppin’

Stop signs come out / Can’t no one pass
Stop signs come out / Can’t no one pass
Stop signs come out / Can’t no one pass
My limo! [x2]

Anonymous said...

This is art? THIS crap is stupid, designed to make money for the "artists", and to get a certain segment of the population to spend it's extra EBT and non-EBT dollars at Kmart and on the so-called artists. Art would be somewhat new or original. This AV feces is just a black cow with a bell that other mindless will mindlessly follow.

Anonymous said...

these days it's great that there's a rap out there that doesn't glorify drugs, drinking, and treating women badly. but let's face it, this commercial is basically saying that rap is okay to listen to, kids. and rap is definitely not okay for kids to listen to. not anymore. sure, there are raps out there that actually talk about life and issues and positivity. but not any you'll hear on the radio.

Anonymous said...

Mr/Ms You do realize that white people created "ebonics"

Anonymous said...

But guys..This commercial is talking about clothes not rap or explicit stuff..

Anonymous said...

Fuck you and your pinging. Come kick my ass.

Anonymous said...

Don't let kmart run you out of your country.

Anonymous said...

These kids are not talented and rap is not music. It is jungle bunny bullshit.

Anonymous said...

It still sounds like complete trash. Annoying ass song that is completely unnecessary for Kmart to promote their products. Pathetic and half-assed attempt at music.

Anonymous said...

worst commercial ever , its degrading

Anonymous said...

There you have it, folks. Exhibit #27,649,082 of civilization at twilight.

Anonymous said...

This rap is silly, but I have to admit, this line made me chuckle:

‘Cause my Hoodie cost a Hami(lton)
And Hami is my Homey!

LOL

Anonymous said...

Racist much? You sound like a miserable little person.

rashed ashrafi said...

Wow! Burns are the most painful thing in the world, second to nothing! These poor people to be burned alive while
conscious, unimaginable! My heart goes out to the families. And especially to those that survived and witnessed this!
May God give them peace!!!!

Anonymous said...

because cracks are boring

Anonymous said...

post your location

Anonymous said...

who are *you* to say it's unnecessary?

Anonymous said...

in what respect, Charlie?

Anonymous said...

Please do... HURRY!!

Anonymous said...

but you remembered it, searched for it, and commented on it. You also associated it with Kmart.

#effectiveadvertising

Anonymous said...

If you weren't such aPUSSY, you could say it to the EBT-clutchers' faces...

Instead, you just ooze panty-waste on the innerwebs. LOL

Anonymous said...

oh well. twilight happens to us all.

Anonymous said...

They should have used this video.

http://www.youtube.com/watch?v=DZ9nTLJfsfg#at=12

Anonymous said...

Stop MESSING with those kids.They'er going back to school .Unlike some of your kids.

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Anonymous said...

why don't you ask for KMART'S CEO location, racist. MA SCOO BUS IS MA LIMO! I gotta tell ya, after seeing this ad, I'm gonna be spending all my NIGGA dollas at KMART. Afta all, dey got da kids hooked up, yo. Dey gots da limo.

Anonymous said...

Gateway (c)rap.

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